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International Markets

International marketplace has been transformed by shifts in trading techniques, standards and practices. These changes have been reinforced and retained by new technologies and evolving economic relationships between the companies and organizations involved in international trade. The traditional ethnocentric conceptual view of international marketing trade is being counterbalanced by a more global view of markets.

International marketplace requires a firm to understand the requirements associated with servicing customers locally with global standard solutions or products, and localizes that product as required to maintain an optimal balance of cost, efficiency, customization and localization in a control-customization continuum to meet local, national and global requirements.